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Hyperlocal news platforms, driven by AI and innovative advertising solutions, are transforming the news industry by mirroring quick commerce to meet modern consumer demands for immediate, relevant content and cost-effective, targeted advertising

The digital age has brought about remarkable technological advancements, making everything just a click away.

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Raju Vanapala: The dynamic business leader who redefined news consumption in India.

Catch up with Raju Vanapala, co-founder of hyperlocal short news app Way2News, as he takes us through what a day in his life looks like.

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These innovations have fundamentally changed consumer preferences, driving demand for quick and easy access to products and information. Whether it's rapid delivery of goods or instant access to news and updates, consumers now expect immediate gratification.

This shift in consumer behaviour has fueled the rise of quick commerce, which prioritises speed and convenience.

In parallel, hyperlocal news has emerged as a vital component of the news industry, responding to these same consumer demands.

By delivering immediate, relevant information to small,